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UTSA Music

Music Business Education Launchpad - A Summer Institute for Music Educators

Location San Antonio, TX
Event Date(s) Jul 6, 2021 to Jul 8, 2021
This event has been completed.

Event Description

Music Business Education Launchpad - A Summer Institute for Music Educators

July 6th - 8th
For: Current and Future Professionals in Music Education

Time: 10:00 AM - 12:00 PM & 1:00 PM - 5:00 PM(CST)

Tuition: $250 Increases to $300 after June 15th, 2021
$50 for College Students & Nonprofits

15 CPE Credit Hour Certificate Upon Completion


Delivery Modality: Online Synchronously on Zoom.
Space: 290 - via Zoom


Yamaha is sponsoring the first UTSA Music Business Education Launchpad - A Summer Institute for Music Educators July 6-8, 2021. Presented virtually, you will gain insight into how to start a High School Music Business program. The institute will feature an impressive list of utmost expert educators in the field of Music Business and Entrepreneurship from across the nation.

Why should I attend?

  1. Music business program can not only become an enhancement to your music program, but also serve as an attractive option to students and thus bring into the fold the very group of students who otherwise would never have been part of the more traditional music coursework.
  1. A music business program can grow your overall enrollment numbers and student engagement. 
  1. Music business education is adaptable to any demographic profile and molds to meet existing needs in a school, program, or district. 
  1. Music business education is cross-curricular and also addresses the skillsets taught in the STEM pathway.
  2. Finally, remote learning is probably here to stay — at least in part. Music business education works on a digital platform just as easily as in person. Unlike a traditional music class where directors have scrambled to create a way to teach and assess a performance-based class virtually, music business is interactive and frees the teacher to design lessons that can be assimilated through a variety of mediums.
  1. We must be onto something here - Yamaha thinks so. To learn more about the WHY, click HERE.

What to Expect:

  • Highly Interactive Sessions
  • Actionable Information
  • Daily Social Hour - Build Your Network and Meet Your Cohort

Selected List of Topics:

  • The "How Tos" of Getting Your Music Business Program Started
  • To your first lesson: Topics & Resources to Get you Started
  • The Toughest Topic of All : Copyrights and Licensing
  • Anchoring Creativity within Today’s Music Classroom
  • Building Your Students’ Entrepreneurship Mindset
  • Marketing Your Music Program like a Pro!
  • Navigating the Micropolitics of the School System

Meet Our Instructors:

  • Dr. Stan Renard, Director of the Arts Incubation Research Lab & Associate Professor of Music Marketing - The University of Texas at San Antonio
  • Dr. Warren MizeDirector of The Patterson Center for Performing Arts - East Central Independent School District, San Antonio, Texas
  • Dr. Jeffrey NytchDirector of the Entrepreneurship Center for Music - University of Colorado Boulder
  • Serona EltonDirector of the Music Business & Entertainment Industries Program - University of Miami Frost School of Music
  • Dr. David Cutler, Distinguished Professor of Music, Director of Music Entrepreneurship - University of South Carolina
  • Dr. Donny Gruendler, Vice President of Music Education - Guitar Center
  • Beth Rivar Slusher, CEO - Give A Note Foundation
  • Dr. Si Millican, Professor of Music Education -  The University of Texas at San Antonio

For more information please contact, Institute organizer, Dr. Stan Renard at stan.renard@utsa.edu

Proudly sponsored by Yamaha


With Support Of: